Jon Miller – Founder & Creative Director
Born in Salt Lake City, and raised in northwest Colorado, Jon has spent 40 years living a life in connection with the mountains. In the early-eighties snowboarding changed his life on the powder-covered slopes of Steamboat, and remained a core passion that guided his life and career. In 2004, Jon began working with one of the snowmobile manufacturers as an agency creative. His vision laid out the creative/strategic platform for the modern-day storytelling of that snowmobile brand. Jon’s career grew for nearly a decade working with the OEM, and he found his purpose in working to connect a declining snowmobile industry to the evolving backcountry ski and snowboard culture. From this unique perspective, he clearly saw many industry, political and cultural differences which blocked intelligent and sustainable progress for all winter backcountry- focused recreation. His vision and passion has influenced this emerging industry growth in many ways, and from this spark, Backcountry United was born.